Branded & Unbranded Links

Every property website you create comes with two links: a branded URL and an unbranded URL. They point at the same listing, but each is built for a different place. The unbranded URL is simply the branded one with /unbranded added to the end.

Both sit on your Spatiko web address, or on your own custom domain if you’ve connected one. The address itself is generated from the property address.

The branded link

The branded link is the full listing — the version for marketing and sharing. It shows:

• Your studio’s name and contact details.
• The listing agent’s info.
• The “Schedule a Showing” contact form, so buyers can reach out.

This is the version an agent shares with sellers, posts on social, or sends by email — anywhere promotion is welcome. When a buyer submits the form, it becomes a listing inquiry.

The unbranded link

The unbranded link is the MLS- and agent-safe version. It’s the same listing with the promotional pieces stripped out:

• The listing agent’s info is removed.
• The “Schedule a Showing” contact form is removed.
• Identifying contact branding is dropped.

That makes it safe for places that don’t allow third-party or agent contact details — most notably the MLS. Unbranded pages are also set so search engines don’t index them, keeping the clean version out of search results.

Use the unbranded link anywhere the rules require a contact-free page, like an MLS listing field.

Which link to use where

• Branded — the agent sharing to sellers, social posts, email newsletters, and any promotional channel.
• Unbranded — the MLS and any listing field that bans third-party or agent contact info. Rules differ from one MLS to the next; see which tour link your MLS accepts for examples.

Where to find both links

Once the site is published, both links appear in the property website editor’s Website Links panel, so you can copy either one directly. The agent finds them in two places of their own:

• Their delivery gallery and portal. Once the site is live, the website card on their order lists Branded (“Agent-branded — for your marketing”) and Unbranded, each with an Open button and a QR code.
• The Share Website Link email. In the editor’s sidebar, Share Website Link emails the site to the client’s address, or any address you type. The email’s button opens the branded page, and a line underneath links the unbranded version for listing portals. It also notes that the links don’t expire and can be shared freely.

The delivery email itself doesn’t carry either link. It only says the delivery includes a property website the agent can share with buyers. The links themselves are waiting on the website card in their gallery.

On an order that’s locked for payment, neither link shows anything until the client pays. The client’s website card says “Your property website goes live once the order is paid.” instead of listing them, and Share Website Link stays disabled until payment. You can still copy the links from the editor, for a flyer say, and they start working the moment the order is paid.

For the bigger picture, see property listing websites and creating a property website.

Go deeper

• Listing inquiries — what the branded link’s Schedule a Showing form collects, and who gets the email.
• Custom domains — put both links on your own branded URL instead of the Spatiko address.
• Sending a delivery — the delivery that publishes the site and puts both links in the agent’s gallery.
• Editing a property website — shape the listing the two links point at.
• Where your client copies these links — the linked agent can grab both versions from their own portal.