Promo Codes

Promo codes give clients a discount at checkout on your order forms. Use them for a launch offer, a win-back campaign, a seasonal special, or a standing discount for a loyal brokerage — the kinds of incentives agents actively look for and remember you by.

What a promo code can do

• Percentage off (for example 10%) or a fixed amount off (for example $25). A percentage is any value from 1 to 100.
• Validity window — an optional start and end date. Outside the window the code simply stops working, so you don’t have to remember to switch off last season’s promo.
• Total redemption cap — limit how many times the code can be used across all clients (“first 20 bookings”).
• Per-client limit — limit how many times each client can use it (once each, for a first-order offer).
• Minimum order amount — require a minimum services subtotal before the code applies, so a 15%-off code doesn’t get burned on a single cheap add-on.

Each code also has an internal name that only you see — handy for labelling which campaign or channel a code belongs to, separate from the code the client types.

How the discount is applied

• It comes off your services and package subtotal — never the travel fee or taxes. The discount is calculated before travel is added, so a code rewards the work, not the drive.
• Codes don’t stack. An order uses one promo code at a time.
• The discount can’t exceed the order. A large fixed-amount code on a small order just brings the subtotal to zero, never below.

Things to know

• Codes are case-sensitive. SPRING15 and spring15 are different codes — only the surrounding spaces are ignored. Keep codes short and all-caps so agents type them exactly right.
• You can deactivate a code any time without deleting it, and Spatiko tracks how many times each code has been redeemed, with a list of the recent orders that used it — so you can see at a glance whether a promo is working.

Ways photographers use them

• First-order offer. A percentage or fixed amount, one use per client, to convert an agent trying you for the first time.
• Volume without a public price cut. Give a repeat brokerage a standing code instead of publishing a lower rate — pair it with a minimum order amount to steer bigger bookings.
• Seasonal push. A dated code for a slow month, set to expire on its own.
• Referral thank-you. A single-redemption code you hand out for a referral or a review.

Tips

• Give every campaign its own code, even for the same discount — the redemption counts then tell you which channel actually drives bookings.
• Set a minimum order amount just above your average order value to nudge agents toward adding one more service.
• Say the casing out loud when you share a code (or put it in the link) — case-sensitivity is the number-one reason a valid code “doesn’t work” for a client.