Services & Pricing Models

Services are the building blocks of your catalog. Everything else — packages, order forms, scheduling, and team payouts — is built on top of them. Get your services and pricing right and the rest of Spatiko falls into place.

What a service is

A service is one thing you sell: HDR photos, a drone shoot, a video walkthrough, a floor plan, virtual staging. Each service carries its own price and its own on-site time, so Spatiko knows both what to charge and how long to block on your calendar.

For each service you set:

• Name and description — shown to agents on your order forms. Write them for the client, not for yourself: “25 HDR photos, next-day delivery” beats “Package A”.
• Category — how the service is grouped and labelled on your forms.
• A pricing model — one of the three below.
• On-site duration — how long the shoot takes. Spatiko uses this to build your calendar, so keep it honest: include setup and walkthrough time, not just shooting time.
• Quantity rules — a default quantity, a minimum, an optional maximum, and the step the client buys in. Useful when a service is sold in units (extra photos, additional rooms, multiple headshots).

Service categories

Every service belongs to one category, which controls how it’s grouped on your booking pages:

• Photography
• Videography
• Aerial & drone
• Virtual tours
• Floor plans
• Editing & retouching
• Marketing assets
• Print & physical media
• Add-ons & upgrades
• Other services

Categories are purely organizational — they keep a long menu readable so agents can find the drone option without scrolling past your print products.

Add-ons and upselling

An “add-on” is simply a service filed under Add-ons & upgrades. It behaves like any other service — separately priced, added to the order — but grouping it as an add-on is what lets you upsell at the moment of booking. This is exactly what agents expect: they pick their core photo package, then see drone, twilight, video, and floor-plan upgrades right there, and add them with a tap instead of a follow-up email.

The three pricing models

Every service uses exactly one pricing model. Pick the one that matches how you actually charge.

Flat rate

One fixed price, one duration. The price never changes with property size or options.

Use it when the deliverable doesn’t vary — a twilight shoot, a social reel, a same-day delivery upgrade. The client sees a single price.

Priced by property size

You define size bands — for example under 2,000 sq ft, 2,000–3,500, 3,500 and up — with a price for each. The client just enters the property size when booking, and Spatiko picks the right band automatically. Each band can carry its own duration too, so a larger home books both a higher price and a longer slot.

Use it when the work scales with square footage — most core photography, floor plans, video, and 3D tours. This is the flat-tiered model that dominates real estate photography pricing precisely because it’s easy for agents to budget against and simple to drop into a brokerage price sheet. For where to set the numbers themselves, see how much to charge for real estate photography.

The client sees a price that reflects their home’s size, without having to pick a tier themselves.

Size bands run smallest to largest and should be contiguous. Leave the top band open-ended (no upper limit) so an oversized luxury property still returns a price instead of falling through the cracks.

Variations

You define named options — “20 photos / 35 photos / 50 photos”, or headshots for 1, 2, or 3 agents — each with its own price and duration. The client picks one.

Use it when you offer the same service at different scopes and want the buyer to choose. This is how you offer per-image-style pricing (choose your photo count) inside a clean, fixed menu. The client sees a short list and the price follows their pick.

Virtual services

Services that don’t require you on site — virtual staging, object removal, a floor-plan redraw — can be marked virtual. A virtual service takes no on-site time and isn’t assigned to a shooter, so it never affects your calendar. It’s still a normal, separately-priced item the client can add.

Twilight services

Marking a service as twilight ties it to the sunset window. Clients only see time slots where the twilight portion lands at golden hour and wraps up by dusk. If a booking mixes daytime and twilight work, Spatiko shoots the daytime services first and saves the twilight service for last to catch the best light. It’s worth telling agents this up front, since it limits which times they can pick.

Currency and measurement units

All prices are entered and shown in your business currency, and size bands use your measurement system — square feet or square meters, set once in your account settings. If a client enters a size in different units, Spatiko converts it before matching a band, so pricing stays correct either way.

Retiring a service

Deactivating a service hides it from booking without deleting it — the right move for seasonal offerings or something you’re phasing out, since your past orders and reporting keep the record. Deleting a service removes it for good, so prefer deactivating unless you’re sure.

Tips

• Start with your five to ten core services and add the long tail later. A shorter menu converts better.
• Model what the client chooses, not your internal costs. If agents always buy photos plus a floor plan together, make that a package, not two line items they have to hunt for.
• Set honest durations. They drive your calendar and travel buffers; padding or shaving them shows up as chaos on shoot day.
• Lead with add-ons that lift the average order — drone, twilight, and video are the classic upsells agents will happily tack on when they’re one tap away.